📰 The best PITCH DECK GUIDE w/ SCREENSHOTS of our deck!

Hello! 🙋‍♂️

What to include in your pitch to investors.
I created a sample deck for Validator AI to show you what to do.

Part 2 of 2.

😍 But first, A FREE Course on how to be a freelance writer! 👇 

⚾ This is exactly what to include in your pitch.

I created a pitch deck for Validator AI, to show you examples of what you should include.

Note: If you missed part one, read it here:
Quick Advice About Your Pitch Deck

🙋‍♂️ I am an angel investor in a group called Tech Coast Angels in Southern California. TCA (for short) has invested around $300,000,000 in startups since the group was formed 35 years ago.
I have seen A LOT of pitch decks.
Most fail to tell a clear and concise story.

📃 Here is a quick rundown of what you should put in your pitch deck.

👉 Be as brief as possible.
👉 Limit it to 10 slides.
👉 Use large font + images.

1️⃣ Assume the reader of your deck has absolutely NO CLUE what you are talking about. Assume they have ZERO knowledge of your industry and how it works. DO NOT assume they know what you know… because they don’t. Investors are experts in investing, they are not experts in your field.

2️⃣ Keeping this in mind, you need to get the investor up to speed as quickly as possible.

Being brief accomplishes several things:

A: It shows the investor you value their time.
B: It shows them that you can easily explain key concepts succinctly to customers, employees etc.
C: It ensures you won’t lose the investor’s interest before the pitch even begins.

Now that we have that covered, you need to include this in your deck: 👇 👇 👇

✅ Explain the market to the reader.
Give them a quick overview. Very brief.

✅ Show them the (huge) problem that you are solving for customers in this market. Again, be brief. A few sentences.

Then:
Explain how customers are solving this problem now and why the current solutions are falling short.
This shows the investors there is a gap in the market that you can fill.

✅ Explain why this problem is worth solving (if you haven’t already) and what you are doing to solve it now.

⭐ This is where you include your MVP or landing page to show that you’re currently working on the solution.


✅ Quickly explain what the world would look like for customers if this problem were solved.

✅ Explain why you are the absolute best fit to solve this problem.
Past experience?
Unique insight that no one has?
Significant progress made?
A community built?

What’s the secret ingredient that lets the investor know they are talking with the right people to get this done?

⭐ In our case, an investor can see that we are angel investors and have built startups in the past and have extensive accelerator experience. Perfect fit for helping new entrepreneurs get started.


✅ Explain how the investors will win if we are all correct and execute the plan.

✅ Show the progress you have made.
Show your early talks with customers, # of customers you have etc. This reduces the risk that the startup will ‘die on the vine’ before it even gets going.
Show a chart of your user numbers going up.
Any visual that shows traction and growth changes the story for you.

✅ If you have examples of user testimonials, use them.
If possible, highlight ONE user and tell his or her story.
Tell about his/her journey as a customer in this market and how their life has been improved by your startup.
If you have shown this is a massive market, the investor can do quick math to realize this is a major financial opportunity.

✅ The ask: Explain what you need and what the funds will be used for.

✅ Remember, investors like to fund GROWTH… they probably aren’t interested in helping you prove out an idea… unless you’ve done this before.
Show that you have serious traction and explain that their funds will help this rocket take off. 🚀

That’s it! 😉

🤔 Remember this:

That’s it for today. 

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