Cold emails: From embarrassing to super cool! The format you should use.

Today:

🥶 How to write a cold email. I’ll show an example below.

+

📺️ Video on how to correctly create a startup. From me to you.

+

🔦 Check out this Validator AI user’s startup! Super cool.

As an entrepreneur, we’re always looking to level up our connections. I’m constantly reaching out to people to learn from them, see if I can help them and (of course) tell them what I’m working on.

However, there’s an art to writing a cold email — I’ll show you what to do, and what NOT to do. I used the below format to reach the owner of an NBA team last month, for example. And now we’ve talked 4 times. 👍️ I use this format to talk to investors, entrepreneurs, CEOs and more.

These are the key points:

 

It’s very rare to send a cold email and make a sale. Don’t even try.
Try to get a meeting. Something short, like 5 minutes is what you should ask.

This is a good format to use: ⬇️ ⬇️ ⬇️ 

• One sentence to show the person you have authority in your industry.

• One sentence to talk about the problem you’ve discovered.

• One sentence to describe what you’re working on.

• One sentence to tell them why you want to talk to them.

• One sentence to suggest a time, a 5-minute meeting etc.
  

🛑 This is NOT the place for your life story, or a deep dive on your background. The recipient is smart, they can decipher if you’re qualified from one well written sentence. They can also determine if what you’re working on is worthy of their time.

👉️ Show them you have traction and aren’t just a dreamer.

And, above all: Play it cool. The more you act like you’ve been here before, the more they’ll respect you and assume you are on the same playing field as them. Be appreciative of their time, but don’t appear desperate for a meeting. Talk like you would talk with a friend. Tell them you’re working on something cool, and you’d like their take on it. That verbiage works well.

✍️ If I were to write a cold email about Validator AI, to a potential partner or investor, I’d write it like this:

If they are interested in what I’m working on, they can dive into my background and motivations. I showed traction which gives me credibility and aligns our status a bit. They understand why I reached out to them, no need to lean into that. I kept it short, casual, and cool.

⌛️ Short and to the point shows that you respect their time. ⌛️ 

I’d like for you to watch this video below. This shows the correct, and not correct way to launch a startup. I wish someone would have told me this years ago.

Link to the video, or watch it below: https://youtu.be/hzhUEX-3Fl0

This is NOT a paid ad.

Validator AI member David is working on something pretty neat. He is building a platform that enables anyone to create a ChatGPT app. His long-term goal is to help people build and monetize their ChatGPT apps. David has a PhD in machine learning and has raised a pre-seed round for his startup: zapt.ai

Here is how David has used Validator AI in his journey:

Thanks David, and best of luck! Keep your eye on Zapt everyone.

📧 Please reach out and let me know what you are working on. Let me know how I can help and how Validator AI helps you think through your journey!

Take care,

Aron

PS: Send this to a friend that wants to create a startup!

Follow on social media: 👇️ 👇️ 👇️