🎬 The Greatest Showman Movie Startup Lessons. Check this out!

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😲 Have you considered that this movie offers the startup blueprint?

Here’s why:

✔ It all started with a small idea

✔ and a super small target audience (his daughters).

✔ So he made a prototype 

(light spinning machine) and tested it with his target audience.

They LOVED IT.

✔ This inspired him to think bigger.

WHAT IF:  

We create a place where people can see stuffed versions of wild animals. It’ll be a museum of things you can’t otherwise see.

So he created it.

1️⃣ This was Version 1 of his product.

He was super proud of his first product and wanted to see the reaction of his expanded target audience (the local public).

✔ Crickets.

Yikes.
No one cared.

Time to give up and do something else?
NO.

If you have conviction, you take this as a learning experience and you move forward.

👉 You’ve found out what people don’t want. Now find out what they do want.

✔ His daughters (part of his target audience) told him what they wanted to see.

👉 Things that are alive. More action and movement.

✔ Time to iterate and improve.

 
This led to him improving the show.

🎤 Songs, lights, entertainers.

He found the right people to help and the correct offering that his target audience would love.

Then it started to finally take off.

✔ Ok, this is working, people love it.

😠 But, there are always going to be people that try to bring you down.
When you’re doing something new and exciting, no matter your motivations, people will disagree with you.

That’s life. Expect it to happen.

✔ Things are still going great with the startup.

Time to expand and bring on some help.

👉 Find people that help in areas where you are weak.

✔ People may not see your vision at first, but people are attracted to enthusiasm and conviction.

Time to expand and try new things.

👉 Can we expand into adjacent markets? Into new audiences?
In this case, he expanded his target audience with a supplemental offer.

✔ Like any good startup…
One step forward.
Two steps back.

Bad things happen that are of your control.
How do you respond?

✔ Time to rebuild. Maybe we simplify it and stick with what works:
(the entertainment) and strip down what’s unnecessary.

✔ Exit plan.

Time to evaluate what I want to do with my time.

Do I want to be a business operator? Do I want to move on?

✔ So he hands it off to his partner.

Why?

He has better places to be…

🤩 You can generate startup ideas, analyze them with a deeper dive and move forward ALL FOR FREE right here: ⏬ ⏬ ⏬

🏃‍♀️ Head to Discord to get feedback on your business idea, from real people.

Take care!

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