💡 Have a Startup Idea? This Should Be Your First Move!

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😢 Over 90% of startups fail. YIKES. Why?

📉 According to CB Insights, most startups fail because there is NO NEED for the product or service in the market. The second most popular reason startups fail — because they run out of money. Likely, this is a result of there being no demand as well.

How do we avoid this? And how do we keep from going broke with our new idea?

Validation is SO Important.

👍 That’s why we created our validation tool. It’s so important that you DO NOT start building and spending money on your idea until you are positive there is demand for it.

🤩 Here’s what you should do, starting today:

✅ Make sure there is a willing customer.

SUPER EASY WAY: Forget building anything.

Go talk to the people that might need your idea. Ask what their main problem is. Determine if your idea solves this.

Meet with these people on Reddit and other social media where you can easily plug yourself in and start the conversation.
Listen more than you talk. Listen for recurring frustrations and problems.

🔑 HINT: Start with a very small subgroup of your target audience. If you think EVERY business would like your idea, you might be right. But you can’t start with ‘anyone and everyone’. Find a very small group you can easily reach that falls within your target market.

✅ What is the general feedback?

Do people seem motivated to solve the problems they mentioned? Does your solution solve any burning problems in their life? Maybe your idea isn’t something they are desperate for. Maybe it is. You should know after 10-20 good conversations.

✅ What to do after you have a good signal?

Forget pitch decks.
Forget raising money.
Forget landing a cofounder.

All of these are major time-wasting distractions.

It’s time to show them something.

It could be sketches of your product. It could be screenshots of your idea.

Keep in front of these target customers and show them the idea. Make sure they are still hot on the solution.

If so, see if they will preorder (that’s a HOMERUN by the way).
If not, create a sign-up form and gather their contact info. Tell them you’ll be right back when this product is ready.

Hold a private sale when you get your first version created. Make sure everything is correct with this first group. If so, you can go bigger.

🔑 HINT: If you want to make a landing page to explain who you are and what you are working on, do it for free at forms.google.com You can collect email addresses there.
Here is an example of one that I created, that worked beautifully.

🎯 The main point:

🚫 DON’T throw money at your idea. Go big or go home isn’t a strategy. You don’t need anyone else right now or a fully developed product.

You need to hustle and start talking to people.

You can always solve problems MANUALLY, 1 at a time at the beginning. Worry about tech and scaling later.

Good luck out there. Email me if you need help.

Aron

👉 Let’s connect on LinkedIn here: Aron Meystedt’s LinkedIn