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- "š§© What Worked: A Landing Page Tweak Youāll Want to Try Today"
"š§© What Worked: A Landing Page Tweak Youāll Want to Try Today"
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What weāre working on:
š Weāre building a no-code platform that enables anyone to create their own AI tools for their website. Your AI tool will help capture site visitors, as you engage your audience.
What we learned:
After tons of talks with our community, we built a self-serve platform for our customers to build their own AI tool.
š It was a bit confusing, the platform.
On our homepage, the customer was met with this widget that launched the AI tool builderā¦
That led them to this form with several steps required to describe the AI tool they want to create.
š It was just too much to grasp, and (even though the customers wanted this solution) most eventually just gave up.
š¤·āāļø So our conversions were lower than we expected.
WHY?
Did people not want this service? Or was it something else?
š¤© I know how we can find out!
The change we made that helped:
š Whatās the best way to find out what people want? ASK THEM.
As you can see below, we edited the intake widget and explained that weād get back to the customer within 24 hours to talk about their AI tool.
This seems counterintuitive ā DONāT ASK for the saleā¦ but rather ask to talk to the customer?
š” Thereās only one way to find out whatās missing with our offer. We HAVE TO talk to the customers that come to our site.
Let me tell you - A LOT of people filled out our form and wanted to talk.
We were able to ask them everything we wanted to know, from PRICING to FEATURES and (most importantly) THEIR NEEDS.
š Now we can revise the platform and relaunch it.
PS: Donāt worry about launching too early. You have to get SOMETHING in front of your audience to find out what they need.
ā You might be surprised to learn that many tech companies officially launched 3, 4 and even 5 times. Itās true.
Plus, we didnāt launch our site to the worldā¦ just to this newsletterā¦ which gave us much needed feedback to move forward.
The lesson in this ā and why itās GOOD NEWS for you!
š If you are working on an ideaā¦ YOU DO NOT need to pay someone to code a full product. You donāt even need a product.
You simply need a landing page explaining who you are, why you are credible, what you are working on and a form so you can meet your future customers.
š You can build your landing page today for FREE at forms.google.com or cheaply at places like Bubble or Uizard or Carrd.
Good luck out there. Email me if you need help.
Aron
š Letās connect on LinkedIn here: Aron Meystedtās LinkedIn
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