🏃‍♀️ Quick advice: WHAT to put in a pitch deck. And, SHOULD YOU pitch?

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Hello! 🙋‍♂️

Let’s talk about pitching to investors.

Part 1 of 2.

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🚀 Let’s talk about the reality of pitching to investors and VC funding:

Everyone wants to raise money from investors, but very few actually do. People seem to be obsessed with venture capital, and they think it is the solution to their startup struggles.

It isn’t.
Over 99% of new businesses will not receive funding from investors.
The media, and VCs, like to glamorize startup funding in the press.

⭐ Your time is likely better spent working on finding product market fit. It’s better spent talking with potential customers and finding gaps in the market you can fill.

That is probably where your struggles are coming from.
An influx of cash won’t fix a broken business model.
Cash won’t convince customers to buy your product.
And, investors won’t be fooled… they will know if you have a repeatable model for success or not.
There is so much to do before you need outside funding.

Spend time analyzing your market and determining where the competition is falling short. Craft your solution to fit the needs of the market.

But, a lot of you are asking about VC funding.
Here is what you need to know first… 💡

🤔 Today, this is important to understand.
Tomorrow, I’ll tell you what to put in your deck if you are still sure you want to pitch investors.

😮 The way startup investing works, investors need to see a path to a 100X return on their investment. YES. 100 times.

Why?

👉 Because startup investing is an all-or-nothing game. They are most likely going to lose their entire investment in your startup.

So… the winners have to pay for the losers.
And there are more losers than winners.

If a venture capital fund only has 1 big winner out of 50, then they need to be sure they can 50X their investment in your startup, just to break even. 100X is preferred.
Simple math.
They can’t make 10X on your startup and lose money on 49 others and stay in business.

⭐ You have to show that you are creating a foundational shift in the way business is conducted in your market. A billion-dollar opportunity.

🤷‍♂️ And, honestly, most new businesses are NOT a foundational disruption.
Therefore, investors aren’t interested in most startups.
And that’s ok.
Don’t be frustrated.
Investors need outrageous gains, and you might not be able to provide that for them.

👉 If you are sure you have a 100X type of opportunity, I will provide the outline of what you should include in your deck tomorrow.

That’s it for today. 

⏩ Don’t forget to forward this email to your friend who likes startups too.

🧑‍🤝‍🧑 Follow along on social media for a daily dose of startup advice. Social media links are below. 👇 👇 👇

🏃‍♀️ Head to Discord to get feedback on your business idea, from real people.

Take care!

Aron Meystedt

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