😳 The WRONG Way to Start a Business. Are You Doing This?

1️⃣ As soon as we get an idea, we want to start building.

✅ We feel like we’re making quick progress.
✅ We think that if we build something, the customers will soon come.

2️⃣ We spend money, early on. This is unnecessary.

✅ We start to order samples. We start paying people to build a website.
✅ We feel we have to spend money to make money, right?

3️⃣ We start advertising (more money spent).

✅ We feel we have to spread the word, right?
✅ We know that advertising pays if done correctly.


4️⃣ Sales don’t start happening. 🤷‍♀️

✅ Hmm… something must be off with our messaging, or targeting, or our offer etc.

5️⃣ We double down on promotion and advertising.

✅ We don’t see the positive results from these efforts, so we go back through this process over and over.

✅ We eventually give up or run out of money.

1️⃣ Determine your target market.

✅ Who would benefit the most from what you are creating?

2️⃣ Determine where they hang out.

✅ Where do they hang out online and offline? Go there and start talking with them.

3️⃣ Find out what frustrates them.

✅ Ask them about their frustrations in the market you are entering. Are you hearing the same type of complaints over and over?

✅ Does your product or solution seem to solve their problems?

4️⃣ If your product isn’t a fit for their problems, make some changes.

✅ Iterate. Modify your product to fit the demand you have uncovered.

5️⃣ Get their feedback.

✅ Talk to the target audience again and present your solution. Are you hearing excitement and willingness to buy? Are they still apprehensive?

6️⃣ Move forward.

✅ Based on their feedback you should…

⭐ Go back to step 4 if your product isn’t a perfect fit.

⭐ Create a landing page and start telling people about your solution if it is the right fit for their problems. Explain what you’re working on, gather email addresses and expressions of interest… if they are super eager to buy, take preorders.

⭐ Use easy no-code tools like Bubble or even Google Forms to create your simple landing page.