🕹 Startup Tycoon Game. Day 6! Landing Page Results.

📌 NOTICE!

Before we begin, I want to start sections in the newsletter, called:



✔ SKILLS EXCHANGE: Tell the community what you need help with and what skills you can offer in exchange.

✔ BUILD TOGETHER: Submit the startup idea you want to work on and have the community give input on how to validate and move it forward.

✔ COMMUNITY KNOWLEDGE BANK: Submit your favorite startup tools, books, resources for the community to check out.

✔  CROWD-SOURCED PROBLEM SOLVING: Tell us what you are struggling with and get advice from the newsletter community. Example: “how do I get my first 10 customers?”

The goal is to foster a collaborative environment.

📩 Respond to this email and let’s get the conversations going!

📅 Day 6: Our Landing Page and Signup Results!

In case you missed it, we’re simulating the startup journey with Pete, a guy who manages a sporting goods store.

Recap of day one: Pete’s Startup Journey Day 1
Recap of day two: Pete’s Startup Journey Day 2
Recap of day three: Pete’s Startup Journey Day 3
Recap of day four: Pete’s Startup Journey Day 4
Recap of day five: Pete’s Startup Journey Day 5

❎ Your votes were great, and we implemented your selections into our landing page.

Check out the landing page!

👉 If the image doesn’t display, go here to see it: Sneaker Startup Landing Page

✔ Let’s talk about how to make something like this on Google Forms.

1️⃣ Go to forms.google.com

2️⃣ I HIGHLY SUGGEST you choose custom colors and upload a header image. The header image really makes it look authentic.

Click on this button at the very top - that’s where you can pick colors, images etc.

Then click on this button to upload your own image.

3️⃣ Don’t have an image created?

✔ Easy… go to Grok on Twitter (or any generative AI program) and create a logo for free.


Here is where Grok is located:

4️⃣ Ok, now for the content. You should…

✅ Write a brief opening statement explaining who you are, the problem and what you’re working on.

✅ Be sure to KEEP THE SELECTION that says “this form is collecting emails” because that’s the whole goal.

✅ Add more sections if you need, with this button, below. You can add surveys, images, additional text or even a place for the visitor to leave feedback.

5️⃣ I recommend leaving an OPTIONAL field at the bottom for feedback.

✔ You never know who might fill this out and how they can help. You want feedback and ideas, and you want people to introduce themselves.

✅ Be sure to make the ‘thoughts and suggestions’ section OPTIONAL and not a required field.

See the button below is turned off…

✔ That’s it. There’s a SEND button at the top where you can copy the direct link and share it on social media, email etc.

You can also embed the HTML on a site or in an email where the form shows up right in the body of the message.

🙋‍♂️ In our simulated startup, we shared this form in several places:
 

✔ A Reddit group for sneaker collectors

✔ A Facebook Group for people that like to buy limited drop shoes

✔ In person at the sporting goods store

✔ In a sneaker collecting forum where people were discussing drops

📃 Here are the results!

Engagement and Signups

• Total people directed to the form from in-store: 30
  

• Total views on the post in the sneaker collector forum: 220

  • Total clicks from sneaker collector forum to our form: 112
    

• Total people that saw our Reddit post: 2200

  • Total clicks from Reddit to our form: 17
    

• Total clicks from Facebook group post to our form: 56
  

• Total number of form visitors: 215
  

• Total email sign-ups (55% of visitors): 118
  

• Total feedback entries (12% of sign-ups): 14

Feedback and Suggestions from Users

Some common themes from the feedback provided:

• SMS Notifications: Many suggested adding SMS alerts for upcoming drops to avoid missing out.

• Referral Program: Users are interested in inviting friends to increase fair access.

• Early or Priority Access: A few suggested offering early notifications or priority access to loyal users.

• Authenticity Checks: Some want assurance that the platform keeps bots out and prioritizes genuine sneaker enthusiasts.

• Strict Bot Prevention: Strong vetting processes were mentioned as essential to maintain fair access.

What do you find the most interesting from our landing page report?

Tomorrow we’ll talk about making a mockup or version 1 of our checkout system.

🤷‍♂️ Do you think that’s the correct next step for Pete?

See you tomorrow!

Good luck out there. Reply to this message to contribute to the community topics mentioned at the top!

📩 Forward this to your friends that like startups so they can play the startup game with us!

👉 Let’s connect on LinkedIn here: Aron Meystedt’s LinkedIn

Aron